What company conducted the nationwide wristwatch survey of 1,000 people aged 10 to 50, and during which dates was the study carried out?

The marketing research firm Asmarq Inc. conducted the survey, and it was carried out from Wednesday, October 15, 2025, to Monday, October 20, 2025.

How many respondents reported not owning any wristwatch in the 2025 survey, and how does that compare to the same question in the 2014 survey?

In the 2025 survey, 36.9% of respondents said they do not own a wristwatch, which is an increase of over 10 percentage points from the 25.3% reported in the 2014 survey.

What percentage of women in their thirties indicated they do not own a wristwatch, according to the Asmarq Inc. findings?

The Asmarq Inc. results show that over half of women in their thirties—more precisely, a majority exceeding 50%—reported that they do not own a wristwatch.

Which factor was identified as the most important when consumers choose a wristwatch, and how is the importance of features and performance changing?

Design was identified as the most important factor for consumers when selecting a wristwatch, while the importance of features and performance is rising due to the growing popularity of smartwatches.

What are the primary reasons people cited for not wearing or owning a wristwatch, and how do usage patterns differ between men and women for smartwatches?

More than half of respondents said the availability of mobile phones or smartphones is the main reason for not owning a wristwatch; additionally, women primarily use smartwatches to check notifications, whereas men mainly use them for recording exercise and sleep data.

AI News NQ Analysis

[Survey of 1,000 Men and Women Aged 10-50 Nationwide] What is the Ownership Rate of Wristwatches? The Number of People Who Do Not Own a Wristwatch Has Increased by 10% in 10 Years

NQ Score 100/100

AI Summary (NQ-processed)

A survey of 1,000 individuals aged 10-50 nationwide revealed that nearly 40% do not own a wristwatch, a 10% increase since 2014, primarily due to smartphone usage. While traditional analog watches remain popular, smartwatches are gaining traction, especially among younger demographics. Key purchasing factors include design and functionality, with smartwatches being used more for notifications by women and exercise tracking by men.

AI analysis data is not yet available.

Frequently Asked Questions

Q: What company conducted the nationwide wristwatch survey of 1,000 people aged 10 to 50, and during which dates was the study carried out?: A: The marketing research firm Asmarq Inc. conducted the survey, and it was carried out from Wednesday, October 15, 2025, to Monday, October 20, 2025.
Q: How many respondents reported not owning any wristwatch in the 2025 survey, and how does that compare to the same question in the 2014 survey?: A: In the 2025 survey, 36.9% of respondents said they do not own a wristwatch, which is an increase of over 10 percentage points from the 25.3% reported in the 2014 survey.
Q: What percentage of women in their thirties indicated they do not own a wristwatch, according to the Asmarq Inc. findings?: A: The Asmarq Inc. results show that over half of women in their thirties—more precisely, a majority exceeding 50%—reported that they do not own a wristwatch.
Q: Which factor was identified as the most important when consumers choose a wristwatch, and how is the importance of features and performance changing?: A: Design was identified as the most important factor for consumers when selecting a wristwatch, while the importance of features and performance is rising due to the growing popularity of smartwatches.
Q: What are the primary reasons people cited for not wearing or owning a wristwatch, and how do usage patterns differ between men and women for smartwatches?: A: More than half of respondents said the availability of mobile phones or smartphones is the main reason for not owning a wristwatch; additionally, women primarily use smartwatches to check notifications, whereas men mainly use them for recording exercise and sleep data.