APA Hotel Co., Ltd. (Headquarters: 3-2-3 Akasaka, Minato-ku, Tokyo; President: Fumiko Motoya), which operates one of Japan's largest hotel chains, will begin broadcasting new commercials "APA's Charms" and "Local Charms" from July 1, 2026, to coincide with the opening of APA Hotel on July 28, 2026. The commercials will feature Kaoru Mitsumune, an actor born in Matsuyama City, Ehime Prefecture. APA Hotel Official HP: https://www.apahotel.com/hotel/chushikoku/ehime/matsuyamashi-ekimae/ In these commercials, Mitsumune, who was born in Matsuyama City, Ehime Prefecture, introduces the charms of her hometown, Matsuyama, and the comfortable services unique to APA Hotel. Through Mitsumune's natural expressions, the commercials convey the appeal of APA Hotel , which will newly open on July 28, 2026. In the "Local Charms" commercial, Mitsumune visits representative spots in Matsuyama, such as Matsuyama Castle, the Ehime Prefectural Government Main Building, and the mandarin orange faucet, as if retracing her childhood memories in Matsuyama. Furthermore, to express Mitsumune's sensibilities as an artist, an original directorial technique is employed, where her eyes are likened to a camera lens and her ears to a shutter. The commercial depicts her imprinting the townscapes and scenery of Matsuyama onto her memory, as if taking photos of landscapes she wants to cherish. In the "APA's Charms" commercial, conveniences and comforts unique to APA Hotel, such as "1-Second Check-in" and "Choice of Two Types of Pillows," are introduced. Through Mitsumune's relaxed expression while staying at the hotel, a comfortable stay experience is conveyed. Additionally, the orange outfit Mitsumune wears in the commercial is inspired by APA Hotel's brand color and mandarin oranges, a representative specialty product of Ehime. Please also pay attention to the directorial elements symbolizing the connection between the hotel and the region. ■New Commercial Broadcast Information To accompany the relea