Yawataya Isogoro Co., Ltd. (Headquarters: Nagano City, Nagano Prefecture, Representative Director: Eisuke Muroga, 9th Generation) will hold "Shichimi Matsuri" at Aeon Mall Suzaka 1st Floor Goolight Court from July 3, 2026 (Fri) to July 5, 2026 (Sun). This event, held in conjunction with "Shichimi Day" on July 3, will feature a variety of attractions for all ages to enjoy the fun of shichimi, including limited-edition shichimi blends, an exhibition showcasing the history and design appeal of Yawataya Isogoro, a giant shichimi can display, and an SNS campaign. 3 Days Only! Limited Shichimi Blends As the main attraction of this event, four types of limited-edition blends using carefully selected ingredients will be available. You can enjoy blending your own shichimi with different characteristics, such as aroma, spiciness, and numbing sensation. [Blend Courses] ■ The Original Shichimi Blend Passed Down Through Generations ■ A Refreshing Shichimi with the Aroma of Yuzu and Lemon ■ A Shichimi with a Kick of Spiciness and Sansho Pepper ■ A Shichimi Perfect for Meat Dishes [Participation Requirements] Customers who make a purchase of 1,000 yen or more (tax included) at Yawataya Isogoro Aeon Mall Suzaka store using AEON Pay or AEON Card. Yawataya Isogoro Knowledge Panel Exhibition An exhibition of historical panels will introduce the company's journey from its founding to the present day. You can learn about the historical background of the shichimi can's creation and the history of Yawataya Isogoro's craftsmanship. Additionally, there will be a panel exhibition of "Year Model Cans" inspired by commemorative themes of the year and regional scenery related to Nagano Prefecture. Actual past Year Model Cans will also be displayed, allowing you to see the thoughts behind the can designs and their connection to the region. Furthermore, a panel exhibition will showcase the behind-the-scenes story of the design for the Aeon Mall Suzaka limited "Suzaka Can," released in April 2026.