Media Hakase (operated by Hakase.com Inc.), a provider of support for in-house production of business videos and an information dissemination platform, has produced and launched the recruitment site for JR East Logistics Co., Ltd. This case study introduces the full picture of next-generation recruitment PR branding, which combines web systems, including a special page to visually convey the company's diverse business activities, the introduction of a CMS (Content Management System) that allows for easy and speedy information updates in-house, and a design that anticipates future video utilization. ■ Background of Case Study Publication: Towards Recruitment PR That Delivers the "Real Workplace" Difficult to Convey in Words In the current recruitment market, with the emphasis on time performance in job hunting and the normalization of video viewing on social media, the importance of real information such as "company atmosphere" and "actual job duties," which are difficult to verbalize, is increasing for job seekers when choosing a company. JR East Logistics Co., Ltd. has newly constructed a dedicated recruitment site utilizing "Media Hakase," which is equipped with a video distribution platform and CMS functions, to intuitively deliver the real appeal of their workplace, which is difficult to convey through text and still images alone, to job seekers. ■ Key Construction Points and Features It covers all functions necessary for the construction, operation, and analysis of a video platform in one stop. With a rich set of functions tailored to different uses and benefits, it is possible to smoothly set up an optimal environment for your objectives. 1. 【Visual Approach】 "Visualization of Business" Using Illustrations and Videos Special page for business introduction using illustrations: To make the mechanisms and overall picture of complex and diverse logistics businesses, such as logistics in station premises and station buildings, and cargo transportation using trains,