When will the renewed "Kurumiyu" confectionery be released by Ichiroku Honpo?

The renewed "Kurumiyu" confectionery will be released on April 20, 2026.

What are the key improvements made to the renewed "Kurumiyu" confectionery?

The renewed "Kurumiyu" features an increased amount of bean paste and walnuts, and a moister pie crust due to revised manufacturing methods and ingredients.

Who is the new PR character introduced alongside the "Kurumiyu" renewal?

The new PR character introduced is named "Kurunrun."

What is Ichiroku Honpo's goal for "Kurumiyu" with this renewal?

Ichiroku Honpo aims to expand "Kurumiyu" from an "Ehime snack" to a "national snack" and make it a core product alongside "Ichiroku Tart."

Is there a special offer for customers to try the renewed "Kurumiyu"?

Yes, a limited-time "Trial Pack (2 pieces)" will be sold at Ichiroku Honpo stores in Ehime Prefecture from April 20 to April 30 at a special price of 270 yen.

AI News NQ Analysis

Ichiroku Honpo Launches Renewed "Kurumiyu" Confectionery and Introduces PR Character "Kurunrun"

NQ Score 29/100

N1 Content Completeness 4

AI Summary (NQ-processed)

Ichiroku Co., Ltd. (Matsuyama City, Ehime Prefecture) will launch a renewed version of its "Kurumiyu" confectionery on April 20, 2026. This product, loved for 45 years since its 1981 release, features a revised pie crust, 1.3 times more homemade bean paste, and 1.5 times more walnuts (compared to previous version). A new PR character, "Kurunrun," will be introduced, and TV commercials will begin airing. The company aims to expand its sales channels nationwide from its current Ehime-centric focus, with a first-year sales target of 101 million yen (excluding tax). A limited-time "Trial Pack (2 pieces)" will also be available.

AI analysis data is not yet available.

Frequently Asked Questions

Q: When will the renewed "Kurumiyu" confectionery be released by Ichiroku Honpo?: A: The renewed "Kurumiyu" confectionery will be released on April 20, 2026.
Q: What are the key improvements made to the renewed "Kurumiyu" confectionery?: A: The renewed "Kurumiyu" features an increased amount of bean paste and walnuts, and a moister pie crust due to revised manufacturing methods and ingredients.
Q: Who is the new PR character introduced alongside the "Kurumiyu" renewal?: A: The new PR character introduced is named "Kurunrun."
Q: What is Ichiroku Honpo's goal for "Kurumiyu" with this renewal?: A: Ichiroku Honpo aims to expand "Kurumiyu" from an "Ehime snack" to a "national snack" and make it a core product alongside "Ichiroku Tart."
Q: Is there a special offer for customers to try the renewed "Kurumiyu"?: A: Yes, a limited-time "Trial Pack (2 pieces)" will be sold at Ichiroku Honpo stores in Ehime Prefecture from April 20 to April 30 at a special price of 270 yen.