AiTRIGGER Inc. will add new resources to its marketing AX support service "AXer" that automate the workflow for effort management, and will begin offering them in June 2026. This system is provided after being implemented and operated on the company's own marketing operations, which previously relied on manual labor for everything from determining personnel to reflecting projects and saving records. By transforming the visualization of effort, which forms the foundation for measuring the effectiveness of marketing AX, from manual to automated integration, the company will support the operational improvements of companies facing similar challenges. Addressing the Issue of Personalized Effort Recording Identified in Our Own Marketing Operations In its marketing support operations, AiTRIGGER Inc. relied on manual input from personnel to record the time spent on each task for each project. The process involved manually selecting the person in charge each time, choosing the project and task items, writing the details in free-form input, and saving the records on each terminal before exporting and pasting them. This workflow was prone to input errors and omissions, preventing accurate accumulation of effort data. Effort recording, while seemingly mundane, is directly linked to management. It serves as the foundation for measuring profitability per project and the results achieved per unit of time spent on initiatives. In particular, when advancing marketing AX, it is a prerequisite to accurately grasp how many hours are spent on one's own operations. If the measurement itself is personalized, the basis for improvement decisions becomes unstable. Therefore, the company redesigned this effort recording workflow, verified it in its own operations, and then moved to full-scale implementation. Replacing Manual Labor with a System: Four Changes Achieved Through Effort Management Manual Timer Setting Input Marketing AX is not about adding convenient tools, but about transforming